SEO & AI Search

SEO and AEO in Cambridge That Wins Google and AI Search

Two jobs, one strategy. We get your Cambridge business ranking in Google's local results, and we make sure AI engines understand and recommend you when customers ask who to use.

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Local SEO for the Cambridge map pack

Around half of all Google searches carry local intent, and the three businesses in the map pack take the overwhelming majority of the clicks. Winning one of those slots is the single highest-value SEO outcome for a Cambridge service business.

That means proximity you cannot change, plus relevance and prominence you absolutely can. We optimise your Google Business Profile properly - correct primary and secondary categories, complete service list, real photos, posts, Q&A - then build consistent name, address and phone citations across the UK directories that Google actually cross-references, and put a review generation process in place so your rating and review velocity keep climbing.

The technical and content side

We start with a full technical audit: crawlability, indexation, Core Web Vitals, mobile usability, internal linking, redirect chains, duplicate titles and schema coverage. Anything blocking rankings gets a prioritised fix list.

Then keyword work grounded in real demand rather than guesswork. We target commercial-intent terms your customers actually type, build the landing pages those searches deserve, and interlink them so authority flows through the site instead of pooling on the homepage. Every page gets one clear job and one clear next step.

AEO: getting recommended by ChatGPT and AI search

Answer engine optimisation is the newer half of the job. When someone asks an AI assistant for the best option in Cambridge, the assistant is assembling an answer from structured data, entity signals, third-party mentions and reviews - not from a ranked list of blue links.

We make your business legible to those systems: precise entity data and schema, unambiguous statements of what you do and where you operate, plain-language answers to the exact questions buyers ask, and consistency between your site and every profile that mentions you. Then we check what AI engines currently say about you, and close the gaps between that and reality.

Reporting you can actually act on

No vanity dashboards. You get clear monthly reporting tied to business outcomes: which queries you rank for and where, how many calls, direction requests and enquiries came in, which pages convert, and what changed against last month.

Every report is paired with a short call covering what we did, what worked, what we are testing next, and what we need from you. Search results move slowly and honestly - we will tell you when something is not working rather than dressing it up.

What you get