Paid Advertising

Google Ads and Meta Ads Management Across Cambridgeshire

If you want someone to run Google Ads or Facebook and Instagram ads for your business, we plan, build and manage the campaigns - and report what they actually returned, in plain English.

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“Who can run Google Ads for my business?”

Plenty of people will take a budget and press go. The difference between profitable ads and expensive noise is in the unglamorous parts: keyword and audience research before anything launches, negative keywords that stop you paying for irrelevant clicks, landing pages that match the ad's promise, conversion tracking that actually records enquiries, and weekly attention rather than set-and-forget.

That is the job we do. Campaigns are scoped in writing, budgets stay under your control, and you see exactly what was spent and what came back.

Search ads and social ads do different jobs

Google Ads captures demand that already exists - someone in Huntingdon searching for an emergency electrician is ready to buy, and search ads put you in front of them at that exact moment. Meta ads on Facebook and Instagram create demand - they put your work, offers and content in front of local people who were not searching but fit your customer profile.

Most Cambridgeshire businesses need one of these first, not both at once. We will tell you honestly which fits your goal and budget, even when the answer is smaller than you expected.

Local targeting that respects how the county works

Cambridgeshire campaigns fail when they treat the county as one blob. A trades business in St Neots wastes money advertising to central Cambridge; a restaurant needs a tight radius while an e-commerce brand needs none at all.

We build geographic targeting, scheduling and bids around where your customers genuinely come from - informed by working with 65+ businesses across the region - and we keep refining as the data comes in.

Creative and landing pages under the same roof

Ads are only as good as what people see after the click. Because we build websites and produce photography and video in-house, your campaigns are not stuck with stock imagery and a generic homepage. We can shoot the creative, cut the short-form video, build the landing page and wire the tracking - one team, one scope, no hand-offs between suppliers.

That also means honest feedback: if your landing page will waste the budget, we say so before spending it.

What you get

Frequently asked questions

Who can run Google Ads for my business in Cambridgeshire?
Look for three things: someone who researches before spending, someone who sets up conversion tracking so results are measurable, and someone who reports spend and returns transparently. We manage Google Ads for businesses across the county on exactly that basis - scope agreed in writing, budgets under your control, and honest advice about whether ads are even the right next step for you.
How much should I spend on Google Ads?
Enough to get meaningful data in your market, and no more than you can sustain while the campaign is refined. The right figure depends on your industry's click costs and your area. We recommend a budget after researching your actual market rather than quoting a generic number, and we will tell you honestly if your budget is too small to compete in your niche.
Google Ads or Facebook ads - which is better for my business?
It depends on whether your customers are searching or scrolling. If people actively search for what you sell - trades, services, urgent needs - Google Ads usually wins because it captures existing demand. If your product is visual or impulse-led - food, events, retail, fitness - Meta ads often deliver more. Many businesses eventually run both, but starting with the right one matters more than running everything.
How quickly do paid ads work compared to SEO?
Ads deliver traffic as soon as campaigns go live, which is their whole appeal - and their trap, because the traffic stops when the spend stops. SEO builds slower but compounds. The pragmatic pattern for most local businesses is ads to capture demand now, SEO and AEO building underneath so reliance on paid clicks falls over time. We run both and will show you the trade-offs for your situation.
What is a PPC agency and do I need one?
PPC (pay-per-click) agencies manage advertising where you pay per click, primarily Google Ads. You need one when the cost of your own time, wasted clicks and missed settings exceeds the management fee - which happens quickly in competitive niches. If your budget and market are genuinely tiny, we may advise starting with local SEO instead. We would rather point you at the right channel than take a fee for the wrong one.
Do you guarantee results from advertising?
No. Ad performance depends on your market, competition, offer and landing experience - and anyone guaranteeing a specific return is telling you what you want to hear. What we commit to is process: research before spend, tracking that measures real enquiries, transparent reporting of every pound spent and returned, and prompt changes when the data says something is not working.

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