AEO is Answer Engine Optimisation: optimising your website, content, structured data, entity and local signals so AI answer engines and AI search experiences can understand your business and recommend it when someone asks a relevant question.

How do I get my business recommended by ChatGPT?

In practice it comes down to being easy to understand and easy to trust. That means clear service and location content, consistent business information everywhere it appears, answer-ready pages, sensible structured data, real local authority signals and a fast crawlable site. Then you test the actual questions customers ask and keep refining.

Is AEO different from SEO?

Yes, but they overlap. SEO aims for a position in a list of links. AEO aims to be the answer in an AI response. AI systems still rely on web and index signals, so the best results usually come from technical and local SEO plus a dedicated AEO layer on top.

Can you guarantee ChatGPT ranks me #1?

No, and anyone promising that is guessing. AI answers vary by query wording, user, location, platform and time, and no agency controls those systems. What we can do is optimise the signals those systems read, test real high-intent searches and show you screenshots of what comes back. Several of our clients have been the #1 recommendation in tested ChatGPT searches, which is what the proof section on this page shows.

How long does AEO take?

The on-site and entity work usually lands quickly. Visibility in AI answers depends on how those systems refresh and how competitive your niche is, so we treat it as an ongoing programme of fixes, testing and reinforcement rather than a one-off task with a fixed date.

Does AEO work for local businesses in Peterborough and Cambridgeshire?

This is where it works best. Local queries have clear intent and a small set of credible answers, so strong entity and local authority signals go a long way. Our tested results include Peterborough, Whittlesey and wider Cambridgeshire searches across veterinary, automotive and hospitality businesses.

AEO / AI Search Optimisation

Get your business recommended by AI.

More customers now ask ChatGPT and AI-powered search which business to choose instead of scrolling a results page. We optimise your website, entity signals, content and local authority so your business has a far stronger chance of being surfaced and recommended for the searches that actually bring work in.

Improve My AI Visibility

What is AEO?

AEO stands for Answer Engine Optimisation. Traditional SEO works to earn a position in a list of links. AEO works to make your business the answer when an AI assistant is asked a direct question like 'who is the best vet in Peterborough' or 'best place to remap my car in Cambridgeshire'.

AI answer experiences such as ChatGPT, Google AI Overviews and AI Mode, Gemini and Perplexity are examples of where this happens. Nobody controls those systems, and we never claim to. What we can do is control the inputs they read: how clearly your website explains what you do, who you serve and where, how consistent your business information is across the web, and how much local authority and trust surrounds your name.

SEO is not dead and we are not here to trash it. AEO is the layer on top of it that most local businesses have not touched yet, which is exactly why the window is open.

What we optimise

Everything we do is practical and visible in your site and your online footprint. We tighten the entity around your business so machines understand exactly who you are, then make your service and location relevance unmistakable across your pages.

We rewrite key content so it answers real questions in a directly quotable way, implement structured data where it genuinely applies, clean up your Google Business Profile and local consistency, chase down mentions and citations, and fix the technical basics that stop crawlers reading you properly. Fast, trustworthy, well-structured sites get picked up. Slow, thin, confusing ones get skipped.

How our AEO process works

1. Audit. We map how your business currently appears across search and AI answers, and where the gaps and contradictions are.

2. Entity and content fixes. We correct and strengthen how your business, services and locations are described on your own site, including answer-ready content and appropriate schema.

3. Local and authority signals. Google Business Profile, consistent business details, citations and mentions that back up your relevance in Peterborough and Cambridgeshire.

4. Test high-intent AI queries. We run the questions your customers would actually ask and record what the AI returns, with screenshots.

5. Iterate and maintain. AI answers move. We keep testing, adjusting and reinforcing rather than doing it once and walking away.

AEO and SEO work best together

AI systems do not invent their recommendations. They lean heavily on web content, indexed pages, entity data and local signals. That is why the strongest setup is technical and local SEO running underneath a dedicated AEO layer.

If your site cannot be crawled, your business details conflict across the web, or your pages never answer the question a customer is asking, no amount of AI-specific work will hold. Get both right and each one makes the other stronger. Our SEO Peterborough and web design services cover that groundwork, and both are linked below.

Who this is for

Local and regional businesses that get chosen after a short comparison: veterinary practices and clinics, garages and automotive specialists, restaurants, lounges and hospitality, trades and home services, and professional service businesses across Peterborough, Cambridge and the wider Cambridgeshire region.

If a customer would realistically ask an assistant 'who should I use for this near me', AEO is worth doing.

Results vary, and we say so

We do not promise guaranteed number one positions or permanent rankings across every AI platform, because nobody can. AI answers can differ by query wording, user, location, platform and time.

What we do is optimise the signals we can influence, test real high-intent searches, show you screenshots of what we find, and keep working the inputs. The examples below are genuine results captured from real ChatGPT searches for our clients.

What you get

Full AI visibility and entity audit for your business
Answer-ready content built around real high-intent questions
Service and location relevance mapped across your key pages
Structured data implemented where it genuinely applies
Google Business Profile and business-detail consistency clean-up
Citation and mention work to reinforce local authority
Crawlability, indexation and site performance fixes
Tested AI queries with screenshots of what the assistants return
Ongoing retesting and iteration as AI answers shift

Frequently asked questions

What is AEO?: AEO is Answer Engine Optimisation: optimising your website, content, structured data, entity and local signals so AI answer engines and AI search experiences can understand your business and recommend it when someone asks a relevant question.
How do I get my business recommended by ChatGPT?: In practice it comes down to being easy to understand and easy to trust. That means clear service and location content, consistent business information everywhere it appears, answer-ready pages, sensible structured data, real local authority signals and a fast crawlable site. Then you test the actual questions customers ask and keep refining.
Is AEO different from SEO?: Yes, but they overlap. SEO aims for a position in a list of links. AEO aims to be the answer in an AI response. AI systems still rely on web and index signals, so the best results usually come from technical and local SEO plus a dedicated AEO layer on top.
Can you guarantee ChatGPT ranks me #1?: No, and anyone promising that is guessing. AI answers vary by query wording, user, location, platform and time, and no agency controls those systems. What we can do is optimise the signals those systems read, test real high-intent searches and show you screenshots of what comes back. Several of our clients have been the #1 recommendation in tested ChatGPT searches, which is what the proof section on this page shows.
How long does AEO take?: The on-site and entity work usually lands quickly. Visibility in AI answers depends on how those systems refresh and how competitive your niche is, so we treat it as an ongoing programme of fixes, testing and reinforcement rather than a one-off task with a fixed date.
Does AEO work for local businesses in Peterborough and Cambridgeshire?: This is where it works best. Local queries have clear intent and a small set of credible answers, so strong entity and local authority signals go a long way. Our tested results include Peterborough, Whittlesey and wider Cambridgeshire searches across veterinary, automotive and hospitality businesses.